Is your brand visible even before an email is opened?
In today’s crowded digital landscape, every email is an opportunity. But how can you ensure yours stands out, builds trust, and avoids the pitfalls of phishing?
The answer lies in visual brand authentication through the BIMI standard (Brand Indicators for Message Identification).
Imagine this: your distinctive logo appears right next to your sender name in your customer’s inbox. No more anonymity — just instant recognition, increased credibility, and stronger security.
That’s the power of VMC (Verified Mark Certificate) and CMC (Common Mark Certificate) — now easily available through Safercy.
VMC Certificate – DigiCert
1 year – €1,499
2 years – €2,839 (€1,419/year)
3 years – €4,197 (€1,399/year)
CMC Certificate – DigiCert
1 year – €1,109
2 years – €2,178 (€1,089/year)
3 years – €3,207 (€1,069/year)
Why is your logo’s visibility in email a major asset?
VMC and CMC certificates activate the BIMI standard (Brand Indicators for Message Identification), an industry specification that allows email providers like Gmail, Yahoo, and Apple Mail to display your logo directly in the recipient’s inbox.
This is a game-changing advantage:
- Instant Trust: An official logo immediately reassures recipients of the sender’s authenticity. It’s a strong defence against identity spoofing and phishing.
- Increased Visibility: Your brand stands out in crowded inboxes, significantly improving the chances that your email is noticed and opened.
- Improved Engagement: A verified logo means more clicks and higher open rates for your marketing campaigns and critical communications.
- Professionalism: Project a polished, modern brand image — demonstrating your commitment to security and clarity.
Choose the Brand Certificate That Fits Your Business: VMC or CMC?
Safercy offers two types of brand certificates, each tailored to meet specific branding needs — with one shared objective: the power of your logo, directly in your recipient’s inbox.
VMC (Verified Mark Certificate): The Ultimate Trust Mark – the Blue Check
The VMC is the gold standard in brand authentication. It’s designed for companies and organisations with a registered trademark logo, aiming for the highest levels of trust and visual recognition.
Who is it for?
Large enterprises, established brands, financial institutions, government bodies — any organisation whose logo is a registered trademark with a recognised intellectual property office.
Why choose a VMC?
In addition to displaying your logo, a VMC enables email providers like Google (Gmail) to show a distinctive blue checkmark next to your sender name. This is a powerful sign of authenticity that builds trust with recipients and reinforces the legitimacy of your communications.
Available for up to 3 years – From €1,416/year – [Order your VMC]
CMC (Common Mark Certificate): Your Logo Visible – No Trademark Required
The CMC is an innovative, more accessible solution to display your logo in inboxes — even if your brand is not formally trademarked.
Who is it for?
SMEs, startups, associations, creators, and any organisation that has actively and publicly used its logo for at least 12 months.
Why choose a CMC?
The CMC activates logo display via BIMI (Brand Indicators for Message Identification), offering greater visibility and enhanced email professionalism — without the constraints of trademark registration. It’s the perfect entry point for growing brands.
Available for up to 3 years – From €1,105/year – [Order your CMC]
Key Prerequisites:
The DMARC Foundation
To enable your VMC or CMC certificate to display your logo, your domain must have a properly configured DMARC (Domain-based Message Authentication, Reporting, and Conformance) policy set to p=quarantine or p=reject, with a percentage (pct) of 100%.
Implementing DMARC compliance — including SPF and DKIM — is a critical technical prerequisite. It ensures strict authentication of your emails and forms the essential foundation for enabling BIMI.
Need help becoming DMARC-compliant?
We’ve prepared a detailed guide to support you through this vital process.
Request our free white paper: “Mastering DMARC: The Complete Guide to Authenticating Your Emails”
Get Your Brand Certificate with Safercy – The Simplified Process
Once your domain is DMARC-compliant, Safercy makes acquiring your VMC or CMC certificate simple and efficient.
We guide you through every key step:
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Certificate Selection: We help you determine whether a VMC or CMC is best suited to your needs, based on your trademark status and brand visibility goals.
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Logo Preparation: We guide you in ensuring your logo meets the required technical specifications (SVG Tiny 1.2 format), essential for BIMI display.
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Streamlined Acquisition: We simplify the process of obtaining your certificate from recognised Certificate Authorities by managing the necessary administrative steps.
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Publication Support: We provide clear instructions for hosting your logo and certificate, and for configuring your domain’s BIMI DNS record.
Our expertise ensures that you complete each stage without unnecessary complexity, allowing you to unlock the benefits of your branded certificate quickly and efficiently.
Ready to give your brand the visibility it deserves? Don’t let your emails go unnoticed.
Start the process of acquiring your VMC or CMC certificate with Safercy today.
CONTACT US
DON'T WAIT ANY LONGER
Have a question? Or simply want to get to know us? Don’t hesitate to contact us. We will get back to you as soon as possible.
207 avenue Willy Brandt
59777 Lille, France
+33(0)3 74 47 49 07